Good reminder from Dave Knox… While the largest companies were trying to figure out how to use digital as a new advertising tool, a new generation of companies and brands was being started by entrepreneurs that viewed digital as a business model that would give them an advantage versus the scale and budgets of their […]Read More Adweek: The New Ways Established Brands Do Battle With Startups
“I love advertising because I love lying… I just want to enjoy the commercial…. We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’ We are a hopeful species. Stupid but hopeful. But […]Read More Adweek: Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios
The analogy I’ve used for years is: Don’t build houses on rented land. But this one is way better… “Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can […]Read More Adweek: Brand Publishers That Want to Own Their Data Are Ditching Facebook for Microsites
Every piece of communication that companies create is potentially an asset that can be shared. Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce. At larger companies, which […]Read More Adweek: Companies Need a Head of Content Strategy, Creation and Distribution
A survey of journalists shows 39 percent consider themselves “digital first,” meaning that they publish news as it breaks rather than waiting for the next print issue, which means 61 percent of journalists are still thinking about traditional channels. About half believe their biggest audiences are online, so perhaps that’s quelling the adoption a bit. […]Read More INFOGRAPHIC: Journalists and the digital revolution
“I think we’re getting to the point where I don’t even know what a mobile device is anymore. If I have a laptop and the laptop has a detachable touchscreen, is that mobile or a desktop? If I have a phone with a really large screen, is that a handheld or a tablet? If people […]Read More AdWeek: Isn’t everything a mobile device now?