Adweek: Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

“I love advertising because I love lying… I just want to enjoy the commercial…. We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’ We are a hopeful species. Stupid but hopeful. But […]

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Adweek: Brand Publishers That Want to Own Their Data Are Ditching Facebook for Microsites

The analogy I’ve used for years is: Don’t build houses on rented land. But this one is way better… “Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can […]

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Adweek: Companies Need a Head of Content Strategy, Creation and Distribution

Every piece of communication that companies create is potentially an asset that can be shared. Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce. At larger companies, which […]

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