How we brought Snapchat Spectacles to pro sports, starting with the MN Wild

(cross-posted from the space150 blog) Snap, Inc. debuted their new Spectacles in November 2016 and space150, a full-service digital agency with offices across the country, was one of the first agencies to snag a pair. While we shared our thoughts with the industry (Adweek, Digiday, Adweek), we saw an opportunity to bring their unique perspective to […]

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73 cool new consumer technology innovations from CES 2015

Ah, the Consumer Electronics Show: the annual international destination for the most forward-looking technology each year, matched with a frenetic navel-gazing from industry insiders that pales only to the self-aggrandizing swagger of the tech world’s brand behemoths, and big promises from baby hardware start-ups hoping to make it big on a non-working plastic prototype and […]

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An exciting era for the smart watch and wrist-based content strategy

Wrist-computing is a powerful opportunity to change how humans interact with each other, businesses and content. At Weber Shandwick, we’re excited for the launch of new players in the mobile and smart watch space, but we’re also realistic about how soon it will be eclipsed by something better as the technology, software and value-proposition for […]

Read More An exciting era for the smart watch and wrist-based content strategy