I’m speaking…

Have you Googled yourself lately? I mean, really gave yourself a deep Googling? What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand? This Thursday I’m co-presenting “The Brand of You in […]

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Digital Reputation Management, Minnesota Interactive Marketing Assn (MIMA) Event, Jan 21, 2009

On Wednesday, I had the profound pleasure of moderating a Minnesota Interactive Marketing Association (MIMA) event on the topic Digital Reputation Management, a topic that is a core focus of my company (and me personally) in 2009. A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies […]

Read More Digital Reputation Management, Minnesota Interactive Marketing Assn (MIMA) Event, Jan 21, 2009

I’m moderating…

…the next MIMA event panel on Jan. 21. The topic is Digital Reputation Management. Event Description: Remember telephone? Where you’d say “apple” and it would come out the other end as “elbow fireworks”? Well, these days, controlling your online reputation is akin to playing telephone. You’ve got to speak clearly. You’ve got to listen carefully. […]

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