Facebook’s Data Scandal: This week you couldn’t avoid hearing about Facebook and the Cambridge Analytica scandal. Mark Zuckerberg now says he’s ‘open’ to testifying to Congress, which isn’t exactly optional when you’re subpoenaed. What’s the impact on brands? Continued scrutiny on how they collect and use consumer information and less trusted use of Facebook. We’re […]Read More Weekly Social Pulse, Week 3/19
We all have friends who have announced, unceremoniously and often emotionally, that they are taking a break from or quitting social media. Especially in this post-election spin cycle, more people than ever before are considering taking a break from the always-on newsfeed. Why is it hard to let go? For starters, it’s important to remember […]Read More Why is it so hard to quit social media?
Weber Shandwick’s VP of Interactive Greg Swan tracks social media trends. Even he can’t predict where kids will end up next, but he says parents should still try. It should be not to spy, but to understand the issues their kids face as new apps keep emerging. “There are definitely some apps parents are not […]Read More Greg Swan on WCCO discussing disposable media
Cross-posted from Social Studies… I’m here at BlogWorld & New Media Expo in Los Angeles ignoring the beautiful palm trees and weather in favor of sitting inside and listening to compelling speakers present on the latest digital, social and interactive marketing trends. Tom #1: Data-Driven Insights I was impressed by the opening Social Media Business […]Read More Two Toms and a Microphone: Data and Mobile at 2011 BlogWorld LA
This post original appeared on Social Studies. Please leave comments on the original post there. I’ve been totally geeking out over Marco Tempest’s blend of technology and magic lately, and I keep thinking I need to make it to a Twin Cities Maker event. The idea of partnering physical and digital (phygital, as my friends […]Read More New post on Social Studies: Digital + Physical = Marketing in the New Century
A collection of posts from my fifth year at South By Southwest as posted at the Social Studies blog. Be sure to come find me! SXSW: Unleashing Employees: Empower Innovation from the Ground Up SXSW: How Farmers Get Serious Business Done With Mobile SXSW: Demystifying Online Privacy and Empowering the Digital Self SXSW: Banking on […]Read More My posts from South by Southwest 2011
My new post on Social Studies: This was my third year at BlogWorld New Media Expo, and it just gets better and better. Sure, there are plenty of cewebrities, blogerati and scenesters, but BlogWorld continues to bring out some of the best in social media and social marketing thought leadership. Congrats to the show promoters, […]Read More BlogWorld 2009: What’s Next in Social Marketing