Social Pulse, Week of 4-22

Is the “Instagram Aesthetic” on the decline? The Atlantic reports influencers are mixing up their approach as followers become desensitized to picture-perfect, top-down, light rings and brunch pics all up in our feeds. Like all social networks, a changing aesthetic on Instagram is to be expected and will be gradual as new approaches take hold […]

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Social Pulse, Week of 3-4

This week Mark Zuckerberg published a transformative vision for Facebook’s privacy-focused future that has raised more questions than it answered. Wired caught up with him live, and here’s their summary: Newsfeed isn’t going away. Targeting is hard when data disappears. But Zuck doesn’t have a public business plan for this new platform, but he appears […]

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Weekly Social Pulse, Week 3/19

Facebook’s Data Scandal: This week you couldn’t avoid hearing about Facebook and the Cambridge Analytica scandal. Mark Zuckerberg now says he’s ‘open’ to testifying to Congress, which isn’t exactly optional when you’re subpoenaed. What’s the impact on brands? Continued scrutiny on how they collect and use consumer information and less trusted use of Facebook. We’re […]

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