A brand replaced its social and search agency with AI and will never go back to humans

Last fall a lingerie retailer replaced its digital agency with an AI platform named “Albert”. The AI was tasked with identifying and then converting high-value audiences across paid search and social media marketing efforts. Albert then autonomously executed their digital marketing efforts using creative and KPIs provided by the brand. The result? This AI approach […]

Read More A brand replaced its social and search agency with AI and will never go back to humans

Brunelle on Creativity and how idea people thrive in an age of artificial intelligence and automation

My friend Tim Brunelle recently gave a speech on creativity and the age of A.I. and automation. He wrote a 11 min read Medium piece on it that is so rich and full of quotes, it takes a couple reads through to realize its breadth and impact. For starters, I love his point about how […]

Read More Brunelle on Creativity and how idea people thrive in an age of artificial intelligence and automation