SWAN of the Week, Number 135

Idk who needs to hear this, but there are no more teenage millennials. “Millennial” and “Gen Z” are not interchangeable terms.

– Kalhan Rosenblatt

Happy Friday!

January is almost over. How are you tracking to your quarterly goals?

Remember in December when we talked about how completing a plan isn’t living and it’s the journey that counts? Well, I’m already crushing one of my goals (YES!) but am pivoting off another. Just keeping myself accountable along the journey.
If you’re up for sharing, send me your personal or career goals for the rest of Q1. I won’t share them without your permission, but 1) I’m just genuinely curious, and 2) would love to know if there are ways I can help.
It’s an exciting time to do what we do. Let’s make each other better. 
Couple other things this week:

Mr. Peanut is dead. Long live Mr. Peanut. Nobody would let me kill any of our own brand mascots at the agency this week. So it goes.

Local artist Abraham Piper started a much-needed subreddit dedicated to all things Minnesota Art at r/MNart that’s worth a follow.

The stage for the 2020 NFL Draft in Las Vegas will be on the water at the Fountains of Bellagio. The players will be transported to the stage by boat. It’s a damn spectacle, and it absolutely broke through the extremely heavy news cycle this week. This is a fantastic word of mouth idea. The bar for attention has been raised yet again.

Trent Reznor on Nine Inch Nails’ Hall of Fame induction: “It feels pretty good … I’m allowing myself, for a limited period of time, to feel good about this.”

You’ll see in the Social Pulse this week that Apple CEO Tim Cook again waxed poetic about how augmented reality is the next frontier. A good metaphor I learned from Marc Jensen is that we’re in the pre-iPhone era of mobile phones when it comes to AR, and it will only take a couple big breakthroughs to really push adoption into the mainstream.If Apple believes it, you shouldn’t be quick to dismiss it.

So in my quest to get smarter and smarter about AR and smart glasses innovation, this week I attended the MN VR and HCI (Human-Computer Interaction) monthly event and learned about emerging technology like foveated rendering. I think I’m going to need to learn a lot more about the human eyeball to understand the next generation of VR and AR trends. Time to order some more books.

As of next Friday there is only 11/12ths of the year left! The countdown to 2021 is on!

See you on the internet!