SWAN of the Week, No 115

This week I was in Washington, DC speaking at Digital Summit DC on the subject of Capturing Attention in an Algorithmic World.

I had a free hour to kill before heading to the conference so I spent THREE hours at the National Gallery of Art. Don’t tell anyone, okay? They have a really great Oliver Lee exhibition right now, and their permanent collection includes one of my favorite Picasso works, Family of Saltimbanques. Every character in this portrait seems to have such a story to tell.

The Family of Saltimbanques, 1905 by Pablo Picasso

On the music front I’ve been really getting into saxophonist and band leader Kamasi Washington lately, and highly recommend his latest album Heaven and Earth. The lead track “Fists of Fury” on that record is simply unreal. Stream it here.

You’ll see in the Social Pulse this week that Gartner released their new Hype Cycle for 2019. It may seem technical and above your head, but I strongly encourage you to read it and spend some time thinking about the data here. Noticeably absent is Mixed Reality and Augmented Reality as standalone technologies — both of which were each down in the trough of disillusionment last year. They’ve pretty much mainstreamed now, thanks to Snapchat and Instagram Lenses, and Google.

However, AR Cloud is certainly one to watch. AR Cloud is “a persistent 3D digital copy of the real world to enable sharing of AR experiences across multiple users and device.” AR Cloud in practice could look like the short film HYPER-REALITY by Keiichi Matsuda, except probably way less cool and creepy – at first. And what seems like science fiction is ever more plausible as we read rumors of Apple AR Glasses debuting as soon as September 10. That’s next week!!

We probably won’t all be wearing Apple Glasses by the holidays, but it’s fun to dream. And to be excited for what’s next.

And if it happens, be ready to TRY SOMETHING. That’s what it’s all about.

See you on the internet!

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