Social Pulse, Week of 7-1

State of Journalism #’s: This week MuckRack released their 2019 State of Journalism, which includes findings like: Twitter is the leading social network among journalists (83%). After Twitter, Instagram is the platform journalists plan to spend the most time on over the next year. In the course of reporting 61% of journalists usually or always check a company’s social media profiles. Download the full report here.


App of the Week: There’s a new app called Bye Bye Camera that uses A.I. to remove humans from your photos. The founder says this is “An app for the post-human era… The app takes out the vanity of any selfie and also the person.” The results can be striking.


Instagram Trends and Tips: Hootsuite published their 15 Most Important Instagram Trends (e.g., more stories and fewer posts, relatable influencers, #nofilter, increase of Twitter and TikTok content posted to Instagram). SMT published these 8 Tips on How to Create Effective Instagram Stories and Stories Ads.


Twitterer of the Week: Check out @wiki_tmnt, a bot that posts hourly Wikipedia titles that you can sing to the Teenage Mutant Ninja Turtles theme song (e.g., Landmark Office Towers Complex or Morgans Landing, West Virginia). Turtle power!


LinkedIn Ad Updates: Advertising on LinkedIn is steadily getting better. Earlier this year, they added interest-based and lookalike audiences. This week we learned they  will be adding the ability for advertisers to retarget LinkedIn users who engage with their LinkedIn ads, which will increase personalization and tracking. LinkedIn also will add more options for geography-based targeting for city, state and countries.


OOC Post: There is a closed Facebook group called A group where we all pretend to be boomers whose members roleplay as stereotypical Baby Boomers by posting in all-caps, sharing Minion memes, chain-letters, or sharing public posts that perhaps should have been private messages (e.g., “What is EVERYONE Bringing to Debbies potluck tomorrow”). Although largely unfair and mean-spirited about an entire generation’s online behavior, the group has grown from a couple thousand to almost 200,000 members in the last two weeks.


YouTuber of the Week: As covered in The Atlantic this week, teens are abandoning hyper-produced personalities for people who seem just like them. And Emma Chamberlain is the most important YouTuber today. Key quote: “While other YouTube stars—like Jake and Logan Paul, Bethany Mota, and Lele Pons—rely on hyper-produced, staged videos with bright thumbnails and clickbait titles, Chamberlain posts lo-fi vlogs using default fonts, clashing color schemes, and lowercase titles that never overpromise.”


TikTok Tunes: Since Instagram, Facebook and Instagram all experienced global downtime this week, it seems like a good move to share this music video entirely made of TikToks.

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