This week I was quoted in Dom Nicastro’s CMS Wire coverage of Mary Meeker’s 2019 Internet Trends Report.
Now to the findings that matter for marketers. “I think one of the most powerful takeaways is the mobile time spent vs. advertising equivalency finally flattening out,” said Greg Swan, director of digital, social and innovation at advertising agency Fallon. “That gap has been huge for years.” In 2010, mobile time spent on media was 8% vs. 0.5% spent on internet advertising. In 2018, those splits are virtually dead-even at 33%.
Mary Meeker’s latest research is further evidence that marketers need to be taking a mobile-first approach when developing advertising, creative, media spending, engagement strategy and technology investments, according to Swan. “Legacy channels are still important,” Swan added, “but mobile has caught up with — and even surpassed — the traditional forums we always plan around.”
Read my full breakdown of the report here: Highlights from Mary Meeker’s Internet Trends Report 2019.