Social Pulse, Week of 2-4

New emoji alert! Emoji 12.0 brings us waffles, more diversity and inclusivity, a sloth, and a suggestive “finger pinch” glyph. See the full list here.

Based on estimates, 10 million concurrent users attended DJ Marshmello’s virtual show in Fortnite last week — in what’s being called the future of the metaverse as Fornite continues to evolve from game to social network + hang-out spot online.

Spotify is poised to become the largest audio platform in the world,” said Alex Blumberg and Matt Lieber, co-founders of Gimlet Media, about Spotify’s acquisition of both Gimlet Media and Anchor this week in what some are calling “Netflix for your ears.”

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In an interview with Joe Rogan, Twitter CEO Jack Dorsey floated how editable tweets would work on the platform, sparking a flurry of excitement and outrage. But today, deleting a tweet and reposting is still the only way to make changes.

Instagram’s IGTV, which lets users upload videos up to 10 minutes long, is still struggling in adoption. So this week Instagram will start running IGTV episode previews in users’ main Insta feeds this week.

According to TechCrunch, starting February 28th Facebook’s “Why am I seeing this?” advertising clarity button in the drop-down menu of feed posts will reveal when your contact info was uploaded, if it was by the brand or one of their agency/developer partners, and when access was shared between partners. A Facebook spokesperson says the goal is to keep giving people a better understanding of how advertisers use their information. Custom Audience Terms remain unchanged. Facebook didn’t share a lot of information about the change but here’s what we know.  

This podcast discussion between Malcom Gladwell and legendary metalhead Dave Hill gives us an enlightening look at the culture of Norwegian black metal music, and how an email exchange can launch a metal band. It’s hilarious, disturbing, and worth a listen on your commute home tonight. 🤘

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