This week I was quoted in Digiday about Facebook’s 3D Photos and the brands that have been the first to experiment with them, including two Fallon clients.
Both companies discovered the experience thanks to ad agency Fallon, which counts Ritas as a client. Greg Swan, director of digital and social strategy the Minneapolis-based agency, said while Facebook told his agency brands they cannot access the tool yet, his team discovered that Facebook users who have the ability to post 3D photos on their personal account can do so on Facebook Pages as well. For now, as the feature rolls out to more users, the agency is already studying best practices.
“We learned you need a Portrait-mode iPhone photo, and it has to be emailed, not texted, so the photo retains its metadata. It works best when there is a solid background and the subject can’t be too shiny or white, as it causes bleeds, or too far away. The AI also had trouble with windows or glass and with human hair sometimes,” Swan said.
You can’t yet embed 3D photos, so click on this image below to see it in action…
‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos
GREG SWAN 