Orson Welles Posted on October 19, 2018February 20, 2019 by Greg Swan in Quotables “Don’t give them what you think they want. Give them what they never thought was possible.” Share this postFacebookTwitterLinkedInRedditEmail Published by Greg Swan Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan