Weekly Social Pulse, Week 3/19

March 23, 2018 — Leave a comment

Facebook’s Data Scandal: This week you couldn’t avoid hearing about Facebook and the Cambridge Analytica scandal. Mark Zuckerberg now says he’s ‘open’ to testifying to Congress, which isn’t exactly optional when you’re subpoenaed. What’s the impact on brands? Continued scrutiny on how they collect and use consumer information and less trusted use of Facebook. We’re anticipating further fallout, quick and long-term damage control and privacy fixes from Facebook, and more people opting out of Facebook (with more people saying they will leave, but not following through) but still keeping Instagram and WhatsApp (both owned by Facebook). This podcast from NYT’s The Daily summarizes the state of Facebook and data very well. (LINK)

Netflix Sans: Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, and subtly inspired by the brand’s famous logo. Why make their own font? In the era of impression-based licensing for their typefaces in digital advertising spaces, font licensing can get quite expensive. RIP Gotham. This isn’t a new trend, but we’re seeing more adoption of this strategy in the future. And how about that “t”? (LINK)

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Instagram Testing Regram: This week it was revealed Instagram is testing a new feature that lets you share other people’s posts as part of your own Story, alongside your own captions and commentary. Users will see a new button appear below public, permanent posts. Tapping it lets them embed that post in their own Story. Before posting the update, they can move and resize the quoted update, and add stickers, emoji and comments. It’s essentially a more creative version of quote-retweeting. This is just a test, but we expect it will role out to the public in the coming months. (LINK)

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eBay AR a Great Use for AR: eBay is launcing a new feature for sellers to easily find the right box to fit their products using their mobile app — just aim your smartphone camera at the surface around the product to map the area; then try various USPS package sizes to find the right box. Available on Android devices this week, we’re excited seeing Google’s ARCore software leverage this emerging tech to solve real-world problems for their customers.  (LINK)

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Bento the synth-playing Keyboard Cat Died: This week we paused our newsfeeds for a moment of silence in memory of Keyboard Cat, who passed away. The internet exploded in mourning, while others pointed out this was actually the second keyboard cat — the original kitty, and the one most famous in the viral YouTube video from 2007, Fatso, died way back in 1987. But there will always be a place in our social hearts for Bento. Watch this tribute video and pour out some kibble.

 

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