Augmented Reality coming to art galleries – whether they like it or not

Posted on by Perfectporridge in augmented reality

There is a digital layer on the entire physical world that can be unlocked with our phones. It’s called Augmented Reality, which is a techie name but pretty self-explanatory.

We’re just starting to explore the value, good and ugly from this technology.

https://giphy.com/gifs/e7QiO9VlU4L4Pe8LPk

This fall we saw Jeff Koons’ “Balloon Dog” targeted with AR graffiti in Central Park.

Now we’re seeing apps to unlock artist information and games in galleries — unauthorized, because regulations don’t exist.

Yet.

We live in exciting times.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.

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