Augmented Reality coming to art galleries – whether they like it or not

March 6, 2018 — Leave a comment

There is a digital layer on the entire physical world that can be unlocked with our phones. It’s called Augmented Reality, which is a techie name but pretty self-explanatory.

We’re just starting to explore the value, good and ugly from this technology.

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This fall we saw Jeff Koons’ “Balloon Dog” targeted with AR graffiti in Central Park.

Now we’re seeing apps to unlock artist information and games in galleries — unauthorized, because regulations don’t exist.

Yet.

We live in exciting times.

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