I believe experiencing augmented reality in the real world fundamentally rewires your brain.
If you haven’t yet played Pokemon Go!, you need to. If you haven’t experimented with Snapchat’s World Lenses, you need to. If you haven’t tested the Microsoft Hololens and solved a mystery in your living room, you need to.
Focusing too hard on the long-term adoption and use cases causes us to see the near-term adoption and opportunities.
This piece in Techcrunch, Why the YouTube of AR won’t be YouTube, tees this up nicely…
This is going to radically change the way we experience (and create) art…
When we think about music or art and context, there’s an example that we’ve all experienced. Compare the difference between listening to music at home vs sitting on a beach overlooking the sunset and choosing a track that’s perfect for that moment. That’s the way in which context is a part of the experience, and emotionally improves it, and in a small way the resulting experience is a collaboration between you & the artist.
AR takes this to a whole new level. An AR device will have a greater awareness of the real-world than any smartphone can have. This means that the ability to match (either automatically or manually) a song or image (or visual effect) to the moment, is far greater than just selecting a track from a playlist.
GREG SWAN 