Weekly Social Pulse, Week of 7/17

Amazon and Google Debut News Feeds: Because what we needed was more places to consume content each day, both Amazon and Google debuted mobile news feeds this week inside their respective core apps. We see this as a continued play by these brands to turn their apps into a destination for browsing, search and shopping. Yay algorithms, amirite?


Snapchat Adds Multi-Snap Recording: This week, Snapchat added ability to record multiple 10 second Snaps continuously, and a new “Tint Brush” that allows you to selectively color specific objects or areas of your snaps. These new features will help brands making content create Snaps that look a little bit more professional and turnt than usual. (LINK)


“Despacito” Just Broke Justin Bieber’s Streaming Record: Luis Fonsi and Daddy Yankee’s reggaeton hit has been streamed 4.6 billion times – more than any other song in history, unseating Bieber’s “Sorry,” which sits at 4.38 billion streams. This tweet pretty much sums up how we’re feeling about it. (LINK)


Hot Dogs Take Over Our Feeds: Between National Hot Dog Day, Snapchat’s dancing hot dog filter and Bitmoji’s hot dog themes, we were seeing wieners everywhere this week. This week Heinz rolled out a special “Chicago Dog Sauce” to get around that city’s no ketchup rule, then SURPRISE, revealed it was actually ketchup. But only after sparking a host of social buzz and press attention. For the record, we’re #TeamMustard all the way. (LINK)


NBC News Launches ‘Stay Tuned,’ a Snapchat News Show: NBC News just launched a twice-daily news show on Wednesday morning called “Stay Tuned,” which will appear on Snapchat’s Discover platform — the first daily news show on Snapchat. It will cover national and international news, politics and pop culture. Now if we could just remember to actually swipe over to Discover…(LINK)


The Drive-By Dunk Challenge Is Emerging as the Meme Of The Summer: Earlier this week, Instagram user @t.currie posted a video of him going from house to house dunking on random basketball hoops, and the video has subsequently been reposted by big sports outlets like Bleacher Report, CBS News, and Heavy. The meme is catching on, with people as far away as Australia getting into it. No hoop is safe from the Drive-By-Dunk! (LINK)