Weekly Social Pulse, Week of 7/3

Posted on by Perfectporridge in Social Media

New Instagram Stories Feature

This week, Instagram announced that users can now reply to stories with a photo or video. By tapping the camera button while viewing a story, a photo or video response can be created. Replies to stories will show up in user’s inboxes, and can include filters and stickers. Before this feature was introduced, the only way to respond to stories was with a message. This update can act as a tool for brands to connect and interact with individuals on a more personal level. Link

 

Snapchat Updates!

Snapchat introduced a few new features to their platform. Firstly, you can now attach links to your snaps! Users can now tap the paper clip button, add a website link, and send to their friends. Once a website link is received from a friend, swiping up will direct you to the intended link. Secondly, Snapchat has added new daily backdrops, voice filters, and on-demand geofilters for use at sporting events, music festivals, weddings, etc. By using the scissor icon, these new backdrops can be cut and customized, allowing for fun colors and designs to be inserted. Link

 

The Meme Economy

We found this to be an interesting take on Internet culture and who actually owns the rights to memes. This topic has been debated before, but has recently resurfaced with President Trump’s tweet of himself beating up a man with the CNN logo superimposed over the man’s face. It’s a reminder that while memes are highly shareable and accessible, there are legal considerations when using them. Link

 

Facebook’s Wi-Fi Locator

Earlier this week, Facebook revealed a new feature for finding nearby Wi-Fi hotspots. This is incredibly useful for users running low on data and don’t want it eaten up watching videos on a cellular connection. Companies need to opt-in to the feature to be listed, which will make this all the more useful in the coming months when the database has been built. Ultimately, this will drive people to businesses with Wi-Fi connectivity because Facebook knows how important staying connected at all times is to their users. Link

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.