Weekly Social Pulse, Week of 6/19/17

June 23, 2017 — Leave a comment

Here’s what’s new this week:

 

Snap Maps: This week Snapchat debuted a new feature that shows users where their friends are, where the most Snaps are coming from at any given moment, and what’s happening around the globe — in real time. From the main camera screen, simply pinch your fingers together to trigger the map. There is a playful purpose to Snap Map, but the tool also has the power to break news and power brand activations in the same way that Twitter does with the Our Story curation feature.  (Snapchat’s New “Snap Map” Will Transform How You Connect With Friends)

 

Facebook GIFs: As we celebrate the 30th anniversary of the GIF, this week Facebook joined the ranks of social networks natively supporting GIFs in user comments. Nearly 13 billion GIFs were sent on Facebook Messenger last year, 400 million of those gracing family and friends on New Year’s Day 2017. Facebook only brought in sharing GIFs on News Feeds in 2015, letting users use site hosting the image to make a direct share to your feed. But now that they’re native, brands and users are already employing these new features for interactive games. We expect user use of GIFs will spice up community management engagement, as well. (5 fun games you can play with Facebook’s new GIF feature)

  

Instagram Live Replay: As of a few days ago, Instagram live streams can now be saved to your story for your audience to replay over the following 24 hours. Unique to the platform, Instagram’s live videos have always been ephemeral, and would disappear as soon as the broadcast ended. The feature puts Instagram on par with Periscope from a replay-able perspective, though it now has the edge of becoming wrapped into the easily consumable stories feature (which currently has over 250 million daily users!) This is especially great since Instagram only alerts some of your audience that you’re live, which means that your events will receive even more impressions than before. (Instagram adds 24-hour live video replays to Stories)

 

Google Glass: This week, in its first update since September 2014, Google Glass got an app update, some bug fixes and now supports Bluetooth. The updates triggered a news cycle and disbelief from the tech community. While we don’t anticipate Glass coming back in vogue, we respect how it paved the way for augmented reality (now coming native to the iPhone) and face cameras (now for sale in Snap Spectacles). And according to patent filings, Apple is working on glasses, too. In the meantime, we’ll keep an eye on what Google has up its sleeve… er on its face. (Google Glass is apparently still around — and just got its first update in nearly three years)

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