Spotify banking on the playlist Posted on May 8, 2017 by Greg Swan in Music “Playlists are Spotify’s answer to product innovation,” – industry analyst Mark Mulligan. Source: The Secret Hit-Making Power of the Spotify Playlist Share this postFacebookTwitterLinkedInRedditEmail Published by Greg Swan Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan