Music

Spotify banking on the playlist

By Greg Swan
Leave a Comment on Spotify banking on the playlist

“Playlists are Spotify’s answer to product innovation,” – industry analyst Mark Mulligan.

Source: The Secret Hit-Making Power of the Spotify Playlist

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Published by Greg Swan

Greg Swan builds creative engagement strategies for brands rooted in consumer habits, social networks, and the culture engine that knits them together. Follow him @gregswan.

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