SXSW 2017 session preview and first-timer advice

spectacles minnesota wild

I’m excited to share our panel at South by Southwest 2017 — Game Changer: Spectacles Come to Sports, telling the story of how we got one of the first pairs of Snapchat Spectacles and partnered with the Minnesota Wild and Sports Illustrated to explore POV storytelling.

On Thanksgiving Eve, the Minnesota Wild became the first pro sports team to incorporate Snapchat Spectacles into their social engagement strategy, ushering in a new era of tech-fueled fan engagement worldwide. But we’ve seen POV video experimentation in social and wearable media before (Google Glass, GoPro), and it can be difficult for marketing leads to weigh the next big thing with approved content strategies and strict league policies. What is a game changer and what’s just a fad? Join digital leads from the Wild, SportTechie and space150 for a conversation about what’s next in sports tech media, stadium experiences, and fan engagement.

We present on Monday, March 13 at 2 p.m. 


In 2014 I curated this extensive First-timer SXSW advice from the Pros post that’s worth checking out if you’re a newbie this year. Lots of good insights there from a host of friends who attend each year. Otherwise, my must-do’s are below…

Greg’s advice for first-time SXSW attendees:

  • Seek out the smartest, weirdest, most disruptive topics and experiences you could not get back home.
  • Do not go to any of your own company or client’s sessions unless you absolutely must. It’s a wasted hour.
  • Do not go to any sessions that are essentially case studies you could read about online.
  • Do not go to any sessions where you yourself could be on the panel.
  • Do not to go any sessions with a movie, television or social media celebrity.
  • If a session sucks, get up and walk out immediately. You picked the crappy session, but you don’t have to sit there for an hour being pissed.
  • Go to everything early, and expect to wait in line.
  • Bring battery backups for your devices.
  • Eat a big breakfast.
  • Wear comfortable walking shoes.
  • Bring a jacket that can tolerate rain.
  • Network like crazy. Don’t hang out with your crew from back home. Meet and befriend creatives, innovators and disrupters.
  • Eat a good dinner each night. Make dinner reservations in advance and invite strangers you meet during the day to hang out and process after the sessions wrap.
  • Spend a day when you get home processing, writing and sharing your takeaways (and formally connecting with the amazing people you met).
  • Lastly, if you aren’t willing to put in the effort for an amazing experience, stay home next year and complain about it on Twitter with everyone else. And maybe rethink your career track.

Want to hang out? Best way to hook up is text — 612-845-1020.

See you in Austin!

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