It’s going to be like PokemonGo, but all the time

Posted on by Perfectporridge in augmented reality

Apple isn’t behind Microsoft and Hololens. They are just being Apple. Moving slowly and deliberately toward something huge. And there’s a reason Tim Cook has brought up mixed reality in every major interview recently.

Here’s some tech news that backs this up…

Apple on Tuesday was granted a patent detailing an augmented reality mapping system that harnesses iPhone hardware to overlay visual enhancements onto live video, lending credence to recent rumors suggesting the company plans to implement an iOS-based AR strategy in the near future.

Source: Apple patents augmented reality mapping system for iPhone

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.