(cross-posted from space150’s blog)
Dating back to 2010 and our Forever 21 AR Billboard in Times Square, we’ve been excited about the prospect of augmented reality (AR) for space150 clients. At that time, we had to hack together military facial recognition software to bridge the physical-to-digital divide. But today, PokemonGo has helped bring AR utility to the masses — unlocking the digital layer on the physical world through a lens like your phone.
THE VISORS ARE COMING
The first generation of augmented reality (AR) visors is coming to a face near you. Although not quite ready for mainstream applications, we’re starting to see some entertaining experiences drop for AR consumers.
For example, this is a short video we made this week using HoloFriends new app, The Floor is Lava and our Microsoft Hololens.
It’s a reimaginging of a game we all played as kids:
Last week, our spaceLab team spent time with the Meta 2 team and some hands-on workshop time with Lorraine Bardeen, who leads strategy and partnerships for Microsoft HoloLens at the Future of Storytelling Summit.
Our discussions with these technology leaders focused less on the limitations of the technology today (limited field of view, cost, battery life vs. tethers) and more on the possibilities of storytelling using mixed reality tools like AR visors.
Imagine mapping your living room by simply looking around, then watching as your walls are painted, furniture is reupholstered, spiders crawl out of your windows, and a hologram police chief sits on your own couch and briefs you on a murder case you need to solve. This already exists.
AR visors and holograms offer yet another tool for immersive storytelling in our toolbox for brands. What will you make?
Interested in discussing how AR could work for your brand? Hit me up -> spacelab (at) space150 (dot) com.
GREG SWAN 