Greg Swan, vice president of social engagement at the Space150 advertising agency, said he was recently, giddily, dropping Lures at his Minneapolis offices, with good results.
One day, “we averaged people walking by to play every two minutes,” he said. “Two minutes!”
Along these lines, the agency has been advising its clients about Pokemon Go best practices.
“For our clients with a physical footprint (stores, restaurants, entertainment destinations), we are focused on how to use Lures and Pokestops to bring players in,” Swan said.
“Consumers are looking at social brands to be culturally aware and active, so it’s been fun to see companies experiment with joining in the fun.”
GREG SWAN 