Who Controls the Public Sphere in an Era of Algorithms?

Posted on by Perfectporridge in MN

Great read from danah boyd on this ridiculous assertion that Mark Zuckerberg’s leadership will keep Facebook neutral.

Algorithms can’t be unbiased because they are programmed by biased humans, for starters…

What is of concern right now is not that human beings are playing a role in shaping the news — they always have — it is the veneer of objectivity provided by Facebook’s interface, the claims of neutrality enabled by the integration of algorithmic processes, and the assumption that what is prioritized reflects only the interests and actions of the users (the “public sphere”) and not those of Facebook, advertisers, or other powerful entities.

Source: Facebook Must Be Accountable to the Public — Data & Society: Points

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.