Ben Dreyfuss on the social component of digital content

January 27, 2016

“But the top trafficked stories are never those. I mean, because of social media and the way it works, you can drag a horse to water and you can actually shove that horse’s face in that water and force it to drink. You can do a lot of things by getting very enticing headlines and things, but you can’t make that horse tell its other horse friends that the water is good unless that water is good.”

Source: Talking Shop With Social Media Wizard Ben Dreyfuss | | Observer

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