What we can learn from Jennicam And The Birth Of ‘Lifecasting’

Posted on by Perfectporridge in Technology

Lifecasting isn’t new, but today’s tools enable citizen-broadcasting + voyeurism on an unprecedented scale.

It’s important to understand the lessons and pitfalls of our recent history in this era. And of course, Jennicam is the Godmother of this…

We’re Tweeting and Facebooking and Periscoping more of our lives than ever before. But all of these media give us the opportunity to tailor our online presence. To only portray the best, sexiest, smartest moments. Jenni showed us everything. The good, the bad, the exciting, the mundane. She gave control of her online life over to the public and the technology that broadcast it. It was adventurous in a way that even the most public facing lifecaster these days would not dare to be.

via Jennicam And The Birth Of ‘Lifecasting’.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.