All the more reason for brands to retain focus on the conversation part of social media as a complement to content strategy…
Curator is more about helping impact Twitter’s bottom line by helping the company’s tweets be shown to a larger, if not “logged-in,” audience.
This metric is something Twitter has been trying to push in recent months, estimating that there are some 600 million people who land on Twitter pages while logged-out, while the network itself claims just 288 million registered users. The company’s recent search deal with Google should impact those numbers significantly, too. And by getting more tweets seen on news sites and TV programs, the company can again tout – and now, by way of Curator, track – the visibility and spread of its tweets to this wider audience.
GREG SWAN 