Adweek: Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

Posted on by Perfectporridge in Marketing Tips

“I love advertising because I love lying…

I just want to enjoy the commercial….

We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’

We are a hopeful species. Stupid but hopeful.

But we’re happy in that moment between the commercial and the purchase.

And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”

–Jerry Seinfeld, 55th Clio Awards

Watch it here.

via Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Adweek.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.