I did this interview ages ago, talking about the concept of “success theater,” what passes for an “influencer” these days, and some of the stand-outs I’ve been most impressed with from Minnesota — namely Abraham Piper and Nick Massahos.
Here’s what made it into the Social Status: Influential Minnesotans on Social Media piece…
Through the lens of social media, there are no dirty dishes.
“Whether or not we realized it, from the beginning, social media has been about online reputation management,” says Greg Swan, senior vice president of brand innovation and digital at Weber Shandwick. “Social media is an extension of your personality—but only the best parts.”
…
“Our parents might have been greatly influenced by Don Shelby or a Minnesota Viking endorsing a car dealership,” says Weber Shandwick’s Swan, who has nearly 9,000 Twitter followers of his own. “Young people today are more moved by an endorsement from people their age, in their interest group.”
I have to say this is one of the best social media influencer round-ups I’ve read from the Twin Cities media community. The subject of who is popular on Twitter was played out years ago, but the individuals they’re highlighting here truly are niche influencers — tastemakers — who are impacting their respective communities.
Nice work by Allison Kaplan at MSP Mag pulling all of this together. It’s really great.
Full article: Social Status: Influential Minnesotans on Social Media.
GREG SWAN 