No focus groups either (well, usually) Posted on July 24, 2014 by Greg Swan in Quotables “Life is tricky because it happens once and there’s no opportunity for A/B testing.” – Jonah Peretti, Buzzfeed via BuzzFeed’s Jonah Peretti Goes Long — Medium. Share this postFacebookTwitterLinkedInRedditEmail Published by Greg Swan Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan