No focus groups either (well, usually)

Posted on by Greg Swan in Quotables

“Life is tricky because it happens once and there’s no opportunity for A/B testing.”

– Jonah Peretti, Buzzfeed

via BuzzFeed’s Jonah Peretti Goes Long — Medium.

Published by Greg Swan

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.