Given social’s media’s ascension into industry and and culture, the idea of “joining the conversation” through an exclusively tactical, hosted here mindset will seem as antiquated as solely placing advertisements into a finite world of broadcast, print and radio.
Our media world is no longer boxed in.
We have social media to thank for it.
via Chris Perry, Weber Shandwick, on Social Media’s Control-Alt-Delete Moment – Forbes.
GREG SWAN 