What Mad Men teaches us about leveraging new technology

Technology!?! For communication? Bah.

In the early years of Mad Men, the new technology was television, which was quickly becoming the most effective medium of its time to communicate marketing messages. Part of the protagonists’ success involved their ability to pivot and take advantage of it. The technology has changed–boy, has it ever–but the lesson is the same. You can either be an early adapter or an also-ran.

via 12 Habits of Really Successful People Mad Men Edition | Inc.com.