The 3 criteria all projects share at Google X, Google’s Innovation Lab

Posted on by Perfectporridge in Creativity and Innovation

The Truth About Google X: An Exclusive Look Behind The Secretive Lab's Closed Doors | Fast Company | Business + Innovation

Generally speaking, there are three criteria that X projects share.

All must address a problem that affects millions–or better yet, billions–of people.

All must utilize a radical solution that has at least a component that resembles science fiction.

And all must tap technologies that are now (or very nearly) obtainable.

via The Truth About Google X: An Exclusive Look Behind The Secretive Lab’s Closed Doors | Fast Company | Business + Innovation.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.