Future of News: A relentless focus on a specific audience also keeps you honest

Posted on by Greg Swan in Quotables, Social Media

“Relentless focus on a specific audience also keeps you honest.”

– Jessica Lessin, The future of news: know thy audience

Published by Greg Swan

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.