Scoble’s link-bait headline is worth clicking: Google Glass is doomed

Posted on by Perfectporridge in Wearable Technology

Smart lenses (glasses and contacts) will eventually mainstream because of their unique value, utility and diversity.

Expecting 1.0 innovations to be perfect in the short term is unrealistic.

Don’t focus on Google’s Glass.

Focus on the consumer insight of why and how we will benefit from this technology in the long term.

Here’s his post. It’s spot-on: Robert Scoble: Scoble says Google Glass is doomed

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.