Amara’s Law (Roy Amara, past president of The Institute for the Future )

Posted on by Perfectporridge in Quotables

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.