Pretty hard to argue against making digital/mobile a priority for brands and agencies with a stat like this one

Posted on by Greg Swan in Digital Reputation Management, Social CRM, Social Media

87 percent of people say that a frustrating digital experience leads to at least a somewhat negative perception about that brand (Harris Interactive, October 2013)

via People Are Increasingly Frustrated With Digital Experiences, and Walk Away With Negative Brand Perception — Bulldog Reporter.

Published by Greg Swan

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.