87 percent of people say that a frustrating digital experience leads to at least a somewhat negative perception about that brand (Harris Interactive, October 2013)

via People Are Increasingly Frustrated With Digital Experiences, and Walk Away With Negative Brand Perception — Bulldog Reporter.

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Pretty hard to argue against making digital/mobile a priority for brands and agencies with a stat like this one

Posted on November 16, 2013 In Digital Reputation Management, Social CRM, Social Media ,
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