More and more people are moving from lurkers and curators to creators, and those creators are sharing more and more, according to new research from Pew.
It’s likely the saturation of smart phones and improved access to data networks is equipping this trend from a tech perspective. But I’m more interested in the user behavior of sharing content with networks.
According to the study:
Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.
Instagram, like Facebook, has “Like” functionality that gives us that little ping of serotonin in our brains whenever anyone comments positively or gives us positive feedback on our shared content via a like — which then encourages us to share more and more content.
The more likes, comments and shares you get on your content, the bigger your network grows, the more you share and so on.
Do you share photos online? I’m not sure I can not share photos online.
GREG SWAN 