Find other things to obsess about than your Wikipedia page

Since at least 2008 I can find evidence our team has been counseling clients not to edit their Wikipedia content.

Even when Wikipedia relaxed their policy to allow transparent discussion from brands and marketers about their pages, we still counseled brands to focus efforts on their owned and earned efforts to get the “real” facts out.

I had a colleague who came from a previous agency that paid contributors to subvert the open and transparent process! I was shocked that was a thing you could pay for. I suppose it shouldn’t be shocking, but in the era of the social web – the truth always comes out. Even years later…

And here we go again:

Bottom line: quick fixes and black hat marketing never pays off in the long run.