Love this execution from a long-form content perspective. Very similar to the NYT Snowfall/Tomato Can Blues, but with some even more creative treatments ala Pitchfork’s Daft Punk piece…
Danny Brown Interview: Sky High (2013 Cover Story)
This raises the bar! This interactive long-form concept will either explode and become highly competitive or fizzle out as a fad.
I’m guessing it has legs for quite a while.