“First” consumer branded Google Glass app introduced this week

October 2, 2013 — Leave a comment

Brands on Glass. Are you ready for this? I see this as a thought leadership land grab much like Second Life in 2007. Which brand will be first? However, there’s a key differentiator: finding ways to actually add value through wearable tech rather than just being first.

Years ago we were helping companies build and launch branded “islands” on Second Life. It wasn’t because millions of people wanted to hang out on a virtual island filled with branded messaging with their avatar of choice.

H&R Block's branded Island in Second Life

H&R Block’s branded Island in Second Life just in time for tax season in 2007.

Rather, brands wanted to be “first” at engaging with microcommunities of users on platforms that had the chance to advance consumer engagement through technology. Your brand may not have sold many cars or done many tax returns through your branded presence, but media outlets and trade press paid attention — and gave lots of coverage — to those companies who were doing new and innovative things in emerging channels.

Toyota hosted a virtual press conference to announce the launch of the new Scion xB and xD in Second Life in 2007.

Toyota hosted a virtual press conference to announce the launch of the new Scion xB and xD in Second Life in 2007.


I see huge potential here for wearable technologies, specifically Glass and self-tracking devices, like the Fuelband and Fitbit. Very few brands have experimented and made a mark in this space.

Now is the time.

Some light reading:
Examiner: Sherwin-Williams paint app ColorSnap released for Google Glass.
Glass Almanac: Sherwin Williams Launches ColorSnap App for Google Glass
AdAge: Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors

Advertisements

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s