TED: Apollo Robbins on The art of misdirection Posted on September 28, 2013 by Greg Swan in Creativity and Innovation Attention is what steers your perception. What controls your reality. It’s the gateway to the mind. Share this postFacebookTwitterLinkedInRedditEmail Published by Greg Swan Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan