Quotables

Bob Lefsetz on Followers and Leaders

By Greg Swan
Leave a Comment on Bob Lefsetz on Followers and Leaders

FOLLOWERS

Are students of what’s in front of them.

LEADERS

Are students of the game.

via Lefsetz Letter.

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Published by Greg Swan

Greg Swan builds creative engagement strategies for brands rooted in consumer habits, social networks, and the culture engine that knits them together. Follow him @gregswan.

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