Bob Lefsetz on Followers and Leaders Posted on September 4, 2013 by Greg Swan in Quotables FOLLOWERS Are students of what’s in front of them. LEADERS Are students of the game. via Lefsetz Letter. Share this postFacebookTwitterLinkedInRedditEmail Published by Greg Swan Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan