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Contagious Creativity

Bob Lefsetz on Followers and Leaders

Posted on September 4, 2013 by Greg Swan in Quotables

FOLLOWERS

Are students of what’s in front of them.

LEADERS

Are students of the game.

via Lefsetz Letter.

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Tagged bob lefsetz

Published by Greg Swan

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together. View all posts by Greg Swan

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