Have you ever noticed the rush you get from checking your email, googling a subject of interest, browsing your Twitter feed, receiving a text from your love interest, peeking at what your friends are up to on Facebook, or other similar internet-fueled activities? Did you notice that the anticipation of receiving the information you had sought out was often more gratifying than receipt of the information itself? …

The Internet can ensnare you in a dopamine loop since it makes the process of reward-seeking so quick and easy. Before you know it, you have several tabs open in your Internet browser so you can monitor and engage with your various social media channels while you try to get some work done. Over time, you may add more channels and/or check them more frequently.

via The Role of Dopamine in Internet Craving

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Krista Peck, M.S.

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