Tricking users is not quality

Posted on by Perfectporridge in Content Strategy

But if you’re not going to have relevant content with your native ads, you might as well buy banners. Tricking users is not quality. – Adam Kleinberg

via Why Bad Native Advertising Is Worse Than Banners | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.