Forrester: 12% of US population would buy Google Glass

Posted on by Perfectporridge in Technology

Forrester sees three main value propositions for Glass:

1. Removing friction

Quicker, easier, more convenient access to information (you don’t have to pull your smartphone out of your pocket all the time).

2. Making location-based information easier to access

Holding up a smartphone with an augmented-reality app is awkward, tiring, and geeky. Glass makes getting local data easy and unobtrusive without full AR.

3. Better audio — in quiet environments

Bone conduction sounds clear and has great audio quality in quiet environments, all without disrupting others who are nearby.

via Forrester: Google Glass will be the next iPhone (but now it’s just a Newton) | VentureBeat.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.