Forrester: 12% of US population would buy Google Glass

June 26, 2013 — Leave a comment

Forrester sees three main value propositions for Glass:

1. Removing friction

Quicker, easier, more convenient access to information (you don’t have to pull your smartphone out of your pocket all the time).

2. Making location-based information easier to access

Holding up a smartphone with an augmented-reality app is awkward, tiring, and geeky. Glass makes getting local data easy and unobtrusive without full AR.

3. Better audio — in quiet environments

Bone conduction sounds clear and has great audio quality in quiet environments, all without disrupting others who are nearby.

via Forrester: Google Glass will be the next iPhone (but now it’s just a Newton) | VentureBeat.

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