Does soft news always win? Missing red panda trumps Supreme Court and Snowden

Posted on by Perfectporridge in Citizen Journalism

There was an important Supreme Court ruling early in the day. An international fugitive was possibly on a flight from Moscow to Cuba. The Dow was diving. But by midday in the nation’s capital on Monday, a red panda who disappeared from the National Zoo had hijacked the news cycle.

via A Parallel Search for a Missing Panda – NYTimes.com.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.