Maybe your music doesn’t scale to everybody.

But what’s weird is no music scales to everybody today. There’s no hit everybody knows, no show everybody’s got to go to.

But we all know the aforementioned Google, Facebook and iPhone. And we know Amazon too.

And it’s all because they’re useful, they provide a service.

That’s the modern model, that’s what’s hip today.

Sure, write your book, make your music, but know the heyday of those creations is past. Could come back, then again, there was only one Renaissance. Oh, people have been painting ever since, it’s just that painting…doesn’t drive the culture.

But no one in book publishing or the music industry will admit the foregoing. They believe it’s the same as it ever was. But it’s not. The nitwits might go on TV talent shows, but the educated want nothing to do with the so-called arts, they’re all into tech, and tech is about being useful, because useful SCALES!

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Bob Lefsetz on the scalability of tech over the arts and music

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