“What we found was that people are pretty patient for up to two seconds,” Sitaraman says. “If you start out with, say, 100 users — if the video hasnt started in five seconds, about one-quarter of those viewers are gone, and if the video doesnt start in 10 seconds, almost half of those viewers are gone.”

via In Video-Streaming Rat Race, Fast Is Never Fast Enough : NPR.

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How fast you lose viewers while waiting for the video to load

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